The last couple of years have been marked by remarkable changes in finance logos design. These days, companies are designing logos that are clean, easy to understand and with balancing positive and negative space. With visual modifications, you’re almost assured of a successful brand.
Brief about Negative Space
Negative space is the space that’s left around the logo and is just as important as any other design aspects of your brand. Negative space marks the outline of a logo. When designing a finance logo, a negative space is purposely put there to tell what the company is all about.
Whenever you strike a balance between the negative space and positive space in a logo, you know the log design is outstanding. Discussed are ways of designing a beautiful logo:
Make it Basic
A company’s main objective is to boost the demand for the things they sell. In order to make sure that possible customers don’t forget you, make your finance logo design simple.
For instance, a conventional loan company optimizes on the negative space in the logo design. A basic house outline is a proper symbol of a conventional loan firm. Also, in mortgage firms, similar to a conventional loan company, the negative space also plays an important role in helping with identification.
Contrary to your expectations, when you design a logo with too many aspects (numerous colors, symbols and shapes), it makes it extremely difficult for potential customers to decode.
Use at Most One Attention Grabber
If a company logo design includes more than two attention grabbers, then it would make interpretation unnecessarily difficult. Always, craft an exceptional financial logo design whose potential clients can link to your company.
Ensure the test in the company’s name does not exceed two colors for an accounting firm. There are thousands of similar firms and to be unique, consider an object like a calculator that leaves enough space for a unique look.
Go the Traditional Way
Unlike in retail and art, finance logo design works best when you stick to the traditional design. Great examples of simple designs that prospective customers find straightforward to interpret are like those of banks. Take Chase Bank for illustration purposes. They have their design with the word Chase in black and bold font inside a stylish octagon with bold blue color. The degree of professionalism you aim to depict should be evident in your first potential options.
There are endless benefits of the negative space in a logo. Make use of the negative space in your next finance logo design and get it standing out.